User-centred design for websites and email, from initial concept and prototyping through to production-ready interfaces.
We architect, build, and steward websites & marketing campaigns
From strategy through launch, we oversee delivery, evaluate performance, and provide ongoing optimization.
What we do
Full-stack development of websites and web applications, from your designs or ours, on the platform best suited to your needs.
Integration of your website, CRM, and marketing platforms, so data flows reliably between systems.
Platform implementation, migrations, and campaign execution, whether you are launching, changing platforms, or extending your team’s capacity.
Enrolled partners
How we work
Architect
Establishing the plan
- We lead discovery, evaluating the options and presenting a clear recommendation.
- Measurable goals and success criteria defined at the outset.
- We recommend the platform and architecture best suited to your requirements, budget, and team.
- We document the plan, including scope, schedule, assumptions, and key decisions, for your approval.
Build
Executing the plan
- We manage the project, including scheduling, status meetings, and coordination with vendors and stakeholders.
- Progress is shared for review at every milestone, from first drafts to final testing.
- Deliverables are tested against recognized best practices for accessibility, performance, and security before launch.
- Your organization owns all source code, accounts, and licences from day one, with full access throughout the project.
Steward
Optimizing the results
- Results are measured against the goals set during planning, with recommendations for continued improvement.
- Scheduled maintenance and periodic audits, with predictable costs for budgeting.
- Complete documentation of design decisions and changes over time.
- Flexible support through monthly retainers or on-demand requests.
Our work
Total ETO
Working directly with Total ETO's marketing manager, we have stewarded design updates, hosting, and lead generation initiatives, along with many other technology changes over the years.
Lead generation support · Hosting · Ad-hoc development
miCtrl
For Toronto brokerage miBroker, we built miCtrl, an on-demand business insurance app, from a design supplied by the client.
Application development · 2019
Thea Lim
A new website for novelist and culture writer Thea Lim: a pared-back design, refined together into a fast, accessible site.
Google Lighthouse 100 across performance, accessibility, best practices, and SEO
Let’s talk about your next project.
- Emailinfo@mkeyweb.com
- Phone(416) 871-8564